What Is Content Strategy (and Why Should My Nonprofit Care)?

Now for the real question – why should your nonprofit care about developing and implementing a content strategy?

For one thing, having a content strategy will save you a lot of time and resources, which we know are always in short supply for nonprofits.

Instead of taking a haphazard approach and publishing whatever content your team thinks of, you can take a methodical approach that speaks to your audience directly and gives them the information they want.

Additionally, a content strategy can ensure you can get more mileage out of content. For example, you could use one piece of content as an ebook, blog post, email newsletter, and social media post.

Finally, having a content strategy is the only way to know what is and isn’t working. That way, you can spend less financial and personnel resources on content that doesn’t bring in more supporters and more time creating content that speaks to your audience.